Brand Guidelines

The logo

The logo - Clear Space

White space should always be around the logo to ensure a high degree of legibility and impact.

While placing the logotype into a composition, please ensure that in any application the safety zone is kept, isolating the logo from visual elements such as texts, photos or any graphics.

The minimum amount of clear space that should surround the logo is the same amount as the size of “x” exactly as represented in this manual.

The logo - Incorrect Usage

A consistent brand presentation is an important part of making the brand identity recognizable and any misuse of the logotype diminishes its integrity.

The following examples highlight a variety of improper and common misuses that must be avoid while using the logo.

The Typeface

Headers & Subheaders

Prata is the headline font.

Body text & Subheaders

Lato uses two different weights. Regular is used for common text bodies and Bold only for minor subtitles.

Color Palette

Primary Colors

Deep Jungle Green, Celadon Green and Eggshell are the colors that should be used commonly for main elements.

Secondary Colors

Red
HEX EF7E72
RGB 239, 126, 114
CYMK 0, 47, 52, 6

Yellow
HEX F0BF2D
RGB 240, 191, 45
CYMK 0, 20, 81, 6

Purple
HEX 9E97FA
RGB 158, 151, 250
CYMK 37, 40, 0, 2

Blue
HEX 5BB3F4
RGB 91, 179, 244
CYMK 63, 27, 0, 4

Light Gray
HEX F8F8F8
RGB 248, 248, 248
CYMK 0, 0, 0, 3

Light Cream
HEX F7F5EF
RGB 247, 245, 239
CYMK 0, 1, 3, 3

Icon and Favicon

The use of icons and favicons with the logo must be represented in this way. For readability reasons Resource Collective is removed and the use of another color should be avoided.